digitalmarketing360

  What is personal brand?   "A personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large." (Personalbrand.com, 2021) There are lots of similar answers to these questions but this is one of my favorites. “largely-uniform perception” is the keyword. What is the perception people have about me, deduced by what I pursue, believe, post, and share on social media. How are you good to sell yourself in the digital world?   ( Fig 1, digitalmarketinginstitute.com) How can we start doing our personal branding? Generally, blogs and social media , are the most used channels to promote yourself in a digital world. First of all, before opening a blog, decide what you wanna speak about and some other technical aspects. Hubspot can help you in this case, check out this article. https://blog.hubspot.com...

  REVIEW OF ORGANISATION: THE NORTH FACE   The North Face is a big multinational company. The presence of the brand is almost in everything in the world, so sometimes for this kind of companies is even more important to create and maintain first a strong brand identity and community and then the conversions will improve by their own. For this reason, I already expected that The North Face has a strong presence on all the main digital channels and social media. The goal is to create a strong community, demonstrate the high and technical strong quality of the products, and sharing by influencers and climbing experiences. There is something for me that could be improved, for example on Instagram company profile I would add the e-commerce product tag on the pictures with prices, so the visitors when looking photos can see the name of a Jacket (for example) and by clicking on they could go directly on the website product page. Blog strategy ( https://www.thenorthface.co...