How digital technology has impacted the lives of consumers and business

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Hello everyone, today I wanna talk about the growth of the internet and how digital technology has impacted the lives of consumers and business.

1. Think that internet users were only 16 millions in 1995 and estimated around more than 5.3 billion in 2022. The ranking of the internet users distribution in the world shown as country in first place Asia with more of 50% internet users, in second place Europe as 14% and in third place Africa as 11%. internetworldstats.com (2022)

2. Of course technology changed over the years from «Vintage» machines to today’s high sofisticated electronics devices in continue evolution. Technlogy companies moved based on consumer needs and market growth.

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To support all these changes, the speed of the internet connections has also improved a lot, from 2G connection in 1991 to 5G connection in 2020 and now with very high potentional and transfer file speed and much more.

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3. The devices used to access to the internet, in general but in specificin UK, are smartphones as 60% that pulled away from laptops to become the most important device used. In second position laptop as 16% and in third place tablet as 12%. statista.com (2022)

4. Internet is now used to do most of all the things in our life, for example to gather informations (if we are looking for something, search engines can helps us to find it), to socialized, to communicate, to transfer files, to be updated with news and trends, for entertainment, for web transactions, for business, for buy a ticket. creativefaze.com (2017)

What people buy more online? The statistic says that in general in first position there are clothes, second position travel/holiday/accomodation, and follow technologies or household goods with different percentage from man to woman. optinmonster.com, Coral Ouelette (2022), online shopping statistics

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5. So, The time users spend online is also increased, surely the vides also plays a key role about that. Think that the global average for video consumption is 84 minutes per day, more than 50% of internet traffic comes from videos and more than 90% of consumers watch videos on their mobile devices. thesocialshepherd.com, Jack Sheperd (2022)

Some example of most used video platforms

6. Technology also affects the relationship between consumers and businesses. The semplicity how consumers use the internet and find informations requires an excellence online presence of companies and the offer of an excellent service. The consumer become more pretentious and companies must be able to satisfy these needs more and more. Digital era is also an opportunity for companies to reach lot of data about consumers. consumerthink.com, Hassan Mansoor (2017)

7. To conclude this article, I use a citation of Tim Berners Lee, the Inventor of WWW, that sayd: «The Web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past”. Tim Berners Lee, Invetor of WWW