digitalmarketing360

 5 EMAIL MARKETING BEST TIPS AND ERRORS Work on your audience Create your own contact lists, and work on a personal segmentation on it based on demographics insights or funnel steps. Once it is done, you can send personalized emails to your lists, with a high probability of increasing the conversion rate. This means working smarter, not harder, because in this way you can send a lot of emails but your customers will receive just emails they are more interested in, without being spammed (success.act-on.com, ebook, 2020). In addition to building and segmenting your email lists, in according to Salesforce.com is suggested to clear your email lists habitually and use double opt-in to avoid wrong email addresses which could be the cause of an email score decrease. (Sendgrid.com, blog, 2022). Error: sending emails just focused on your products or services. Email marketing is also an opportunity to educate and engage your target audience (Forbes.com, Expert Panel, 2022). Work ...

Content marketing: examples for a travel company Fig. 1, business2community.com [graphic creation] Hello everyone, today I wanna talk about content marketing. A lot of times we listened to people say «CONTENT MARKETING IS KING» and this is true, so as history teaches there can be good kings or bad kings. I want to analyze now which are some of the best examples of content marketing in my opinion, based 4 travel companies: We road, Hays Travel, Kuoni travel, and Gap360. There are lots types of contents we can create as Hubspot blog says: 1. Blogs 2. Videos 3. Infographics 4. Case studios 5. Ebooks 6. User - generated content 7. Podcasts 8. Checklists 9. memes 10. Testimonials reviews 11. Whitepapers 12. How to guides/academies 13. Influencers/paid ad content Overmore, there are 5 characteristics that a good marketing content strategy needs to meet: Audience, value, originality, engagement, and actionable. BLOG EXAMPLE  WE ROAD blog, available at:  https://stories.weroad.tra...

  What is personal brand?   "A personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large." (Personalbrand.com, 2021) There are lots of similar answers to these questions but this is one of my favorites. “largely-uniform perception” is the keyword. What is the perception people have about me, deduced by what I pursue, believe, post, and share on social media. How are you good to sell yourself in the digital world?   ( Fig 1, digitalmarketinginstitute.com) How can we start doing our personal branding? Generally, blogs and social media , are the most used channels to promote yourself in a digital world. First of all, before opening a blog, decide what you wanna speak about and some other technical aspects. Hubspot can help you in this case, check out this article. https://blog.hubspot.com...