5 EMAIL MARKETING BEST TIPS AND ERRORS
5 EMAIL MARKETING BEST TIPS AND ERRORS Work on your audience Create your own contact lists, and work on a personal segmentation on it based on demographics insights or funnel steps. Once it is done, you can send personalized emails to your lists, with a high probability of increasing the conversion rate. This means working smarter, not harder, because in this way you can send a lot of emails but your customers will receive just emails they are more interested in, without being spammed (success.act-on.com, ebook, 2020). In addition to building and segmenting your email lists, in according to Salesforce.com is suggested to clear your email lists habitually and use double opt-in to avoid wrong email addresses which could be the cause of an email score decrease. (Sendgrid.com, blog, 2022). Error: sending emails just focused on your products or services. Email marketing is also an opportunity to educate and engage your target audience (Forbes.com, Expert Panel, 2022). Work ...