CONTENT MARKETING RESEARCH FOR A TRAVEL RELATED WEBSITE
Content marketing: examples for a travel company Fig. 1, business2community.com [graphic creation] Hello everyone, today I wanna talk about content marketing. A lot of times we listened to people say «CONTENT MARKETING IS KING» and this is true, so as history teaches there can be good kings or bad kings. I want to analyze now which are some of the best examples of content marketing in my opinion, based 4 travel companies: We road, Hays Travel, Kuoni travel, and Gap360. There are lots types of contents we can create as Hubspot blog says: 1. Blogs 2. Videos 3. Infographics 4. Case studios 5. Ebooks 6. User - generated content 7. Podcasts 8. Checklists 9. memes 10. Testimonials reviews 11. Whitepapers 12. How to guides/academies 13. Influencers/paid ad content Overmore, there are 5 characteristics that a good marketing content strategy needs to meet: Audience, value, originality, engagement, and actionable. BLOG EXAMPLE WE ROAD blog, available at: https://stories.weroad.tra...