Amazon 7 P's of marketing mix
Amazon 7 P's of marketing mix Amazon was founded in the garage of Bezos' rented home in Bellevue, Washington . Bezos' parents invested almost $250,000 in the start-up. On July 16, 1995, Amazon opened as an online bookseller, selling the world's largest collection of books to anyone with World Wide Web access. Now is one of the top online sellers in the world and beyond. Product 1. Amazon websites enable hundreds of millions of products to be sold by Amazon and by third parties across dozen of products categories. Additionally, there are more than 200 million paid prime members. 2. Production of innovative devices, not just selling products on the site. Electronics devices such as kindle, fire Tvs and Echo. Aim: semplify people’s lives. 3. Media content: an entensive range of products and service. The ecommerce giant is planning to increase the range and variety of its media content products. 4. Amazon web services (AWS) offers a wide range of global compute, storage, d...